Good Job Black & Decker

I love the feeling I get when a big brand manages to amaze me in a positive way. We are so used to hearing negative things about the way large corporations treat their consumers that any of the good they do tends to get drowned out. It’s easier (and more fun) to rip into large brands for everyone of their faults. Im guilty of it more than most.

Black and Decker surprised me tonight. Its quite a boring story but I guess I’ll tell it anyway.

My girlfriend and I own one of those little dust buster vacuum cleaners. It comes in handy now and again especially on wooden floors. I lost one of the attachments that comes in quit handy with rugs etc and decided I wanted to try and get a replacement. I lost it about 6 months ago and the only thing stopping me was the daunting prospect of having to call their call centre, hoping that someone knew what the hell I was talking about that maybe…maybe…they sold such a tiny accessory separately at a reasonable cost. Tonight I bit the bullet and decided to do it.

A 10 second google search revealed this:

Black and Decker have an amazing website listing parts and manuals for everyone of their products. Using the product code from the bottom the vacuum I was presented with a list of every part of the device WITH THE OPTION TO BUY! The part ive been holding off contacting them about for 6 months took me about 2 minutes to find and costs $0.85! (Not including shipping and handling)

Good for you Black and Decker. Give the consumer the tools to get what they want and at the same time reduce  your call centre and training costs.

Am I crazy for being so surprised but this? I love it! My next vacuum, iron, power tool may well be made by Black & Decker for this reason alone.

You can have a look at the site yourself here

Follow Black & Decker on Twitter – @Black_DeckerUS

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